Step 3: Conduct outreach
After developing a detailed communications plan, partner engagement should begin. Based on the communication planning matrix, partners will receive an email, a meeting invitation or maybe even a phone call asking for participation in the data modernization project. Outreach should be tracked to ensure all partners receive the invitation.
Because communication among partners may differ, it is important to select the appropriate liaison from the health department for each partner group. The health department culture will dictate who should engage which groups.
A few examples are:
- The director of the health department might be the person to conduct a presentation in front of the legislature.
- A public health supervisor might be the person to present to the head of the public health department.
- A department director might want to present to peers in other departments.
- External partners might receive presentations from public health staff that have already garnered a relationship with the external entity.
Resource: Reframing Public Health Informatics
Reframing Public Health Informatics is a collection of evidence-based framing recommendations and sample communications, including elevator speech examples, designed to help the public health workforce talk about informatics. This is especially useful for partners who might not understand the importance of public health informatics and how it relates to current data modernization work.
Resource: Public Health Reaching Across Sectors (PHRASES)
This website was created for forward-thinking public health professionals looking to build and strengthen relationships with partners and the community. There are easy-to-use tools that help public health professionals craft messaging so those not in public health understand the purpose and necessity of public health departments. Tools include winning words, a one-minute message about public health, tips to avoid jargon, answers to tough questions and metaphors and values that build support.