Module 1 Overview
Unit 1
Module 2 Introduction
Unit 1
Unit 2
Module 3 Instructions
Unit 1
Module 4 Establish a Data Modernization Team
Unit 1
Module 5 Engage Partners
Unit 1
Unit 2
Unit 3
Unit 4
Module 6 Make the Value Case
Unit 1
Unit 2
Unit 3
Module 7 Build Strategic Sustainability for Data Modernization
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Module 8 Assess Current State and Opportunities
Unit 1
Unit 2
Unit 3
Unit 4
Unit 5
Unit 6
Module 9 Prioritize Projects
Unit 1
Unit 2
Unit 3
Unit 4
Module 10 Develop the Plan
Unit 1
Module 11 Implement
Unit 1
Unit 2
Unit 3
Module 12 Data Modernization Appendices
Unit 1
Unit 2
Module 13 Data Modernization Planning Resources
Unit 1

Step 2: Plan partner communication (strategic outreach)

Effective partner engagement is dependent on tailoring information and the way it is shared to each partner. Just like informaticians need to send the right data to the right person at the right time, partners need the right information in the right way at the right time. Too little information may make them feel out of the loop, but too much information might overwhelm them and cause them to disengage. As the projects for DMI move through each stage (initiating, planning, executing, monitoring and closing), consider refining and refocusing the communication accordingly. Information regarding partner communication should be captured in a communication planning matrix.

An example of a high, medium and detailed communication to partners is below.

Data Modernization

To gain buy-in on the data modernization venture with leadership and partners, consider using an elevator speech. An elevator speech is a brief, persuasive pitch that data modernization team members can use to spark interest in the DMI venture. A good elevator pitch should last no longer than a short elevator ride of 30 to 60 seconds, hence the name

All partners should receive messaging describing the importance of data modernization activities captured in the value case. See Make the Value Case for recommendations on how to build one to include in the data modernization plan. Communication should also include a concrete ask for each partner group. For example, “What the health department needs from organization X is…” For many partners, active participation will be key in data modernization planning and implementation activities.

Once each information partner’s need is identified, consider how the partners want to receive information, in what format and at what frequency. During this phase, leverage existing communications resources at the health department that may already provide guidance on how to communicate with specific audiences.

Complete the Develop a Communications Plan worksheet to create a comprehensive summary of how to communicate with partners about data modernization activities within the health department.

How Wisconsin used strategic communication to distill a 130-page report into a billboard

This study examines how data visualization techniques can enhance communication to drive key messages for target audiences. See how Wisconsin condensed information from a 130-page report to produce more digestible soundbites.
Data Modernization
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