Toolkit resources
| Module 1 | Introduction |
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|---|---|---|
| Module 2 | Getting Started |
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| Module 3 | Active Listening |
Unit 1
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| Module 4 | Storytelling |
Unit 1
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| Module 5 | Customizing Messages |
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| Module 6 | Resources |
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Toolkit resources
We gathered downloadable resources from throughout the toolkit for your use.
Toolkit downloads and links
Data flows at the speed of trust
Building trust in public health data modernization activities through active listening
In response to feedback from data modernization teams about the critical role of listening to build trust and garner support for data modernization projects, PHII developed this resource outlining practical steps to incorporate active listening into data modernization activities.
Communicating with H.E.A.R.T. in Public Health 2.0
This document created by the Public Health Communications Collaborative (PHCC) provides considerations, sample questions and example scenarios using the acronym H.E.A.R.T. to reinforce key public health communication principles.
Utah Department of Health and Human Services Data Modernization Initiative (DMI) Assessment Facilitation Guide
Created by the Data Modernization team in Utah, this guide provides a summary of their process to execute a series of listening sessions on data modernization, including sample questions and a scoring rubric. Public health agencies may adapt this guide; please provide attribution using this citation: This document is adapted from the Utah Department of Health and Human Services Data Modernization Initiative Assessment Facilitation Guide originally developed in 2025.
Change management tools in the Immunization Information Systems (IIS) Migration Toolkit
This link connects to the Change Management module of PHII’s Immunization Information System (IIS) Migration Toolkit. The toolkit includes downloadable tools that data modernization teams can adapt to support their efforts to educate partners on the need for change, the risk of not making a change and how to prepare for and embrace change.
Telling the story of data modernization
The full scope of public health data modernization
This downloadable PowerPoint slide deck provides data modernization teams with the ability to develop an infographic to illustrate the full scope of data modernization activities. The slides provide instructions, example activities, icon options and an adaptable infographic to support a visual illustration that can be modified to align with a public health agency's branding guidelines.
Data underpins so much of public health
This article summarizes an interview with the Data Modernization Director at Seattle and King County Public Health. The interview provides a personal account of what data modernization is, with an emphasis on the connection between public health and healthcare.
The Art (and Science) of Storytelling in Public Health
This Association of State and Territorial Health Officials (ASTHO) webpage answers key questions about the use of stories in public health communication. It provides background on what storytelling is, why it is important and gives tips on how to build stories, as well as how to overcome some challenges with telling public health stories.
Data Modernization Primer: Guide for State and Territorial Health Officials
This document frames public health data modernization activities at the national level to provide agencies with language to use when contextualizing their own data modernization activities within the broader landscape. This resource is part of ASTHO's Data Modernization Primer and Tactical Guides, designed to assist state health officials in understanding the various aspects of public health data modernization.
Developing tailored messages
Communicating the value of data modernization: A checklist for crafting messages
In response to feedback from data modernization teams, PHII developed this resource to support the translation of complex topics into tailored messages, particularly for non-technical audiences. This document provides a list of recommendations, cautions and suggested actions to consider when crafting messages related to public health data modernization activities. It includes a jargon crosswalk and sample elevator pitches for various audiences using plain language.
Data Modernization Tactical Guide: Strengthening Data Modernization through Collaboration and Partnerships
This guide outlines various partners and how they engage in the data modernization space. It can help teams consider partner needs and tailor messages to specific audiences. This resource is part of ASTHO's Data Modernization Primer and Tactical Guides designed to assist state health officials in understanding the various aspects of public health data modernization.
Oregon Coaltion of Local Health Officials Public Health Modernization Communication Toolkit
This toolkit developed in 2015 by the Oregon Coalition of Local Health Officials provides resources to build community support for Oregon's public health modernization efforts which began prior to the nationwide data modernization efforts. While this toolkit is targeted to local public health in one specific state, the adaptable messages and plain language suggestions for technology terms can serve as examples for current day efforts across the public health ecosystem.
Louisiana State Epidemiologist Testimony on behalf of CSTE to U.S. House Appropriations Committee
This transcript of testimony by Louisiana's State Epidemiologist provides a real-world example of how plain language and storytelling can convey the value of data modernization.
