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Social Media and the Future of Public Health
Shawn Eastridge
Researchers all over the world, as evidenced in this article, are beginning to explore when and how people respond to the use of social media for communications regarding various types of public health issues. While this exploration is important, sufficient evidence of the usefulness of these social media resources needs to accrue before we can expect public health agencies to devote precious financial resources toward leveraging them.

It’s a diffusion of innovation problem – we’re at the early stages of the innovation, where a few ground breaking organizations and people will experiment, using social media to collect public health data. However, most organizations are still wary of investing too heavily in the data gathered by social media sites. We need more evidence and experience with these social media resources and technologies before we can push for wide-scale adoption.

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PHII Director Vivian Singletary shares her reflections on the past year and looks forward to what 2026 holds.
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Reflections on 2024 and looking forward to the new year
PHII Director Vivian Singletary celebrates our 2024 public health wins and gets ready for the opportunities and challenges in the new year.
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How Fairfax County’s health department tackled data modernization challenges
In this video, Fairfax County Health Department shared how they’ve tackled various data modernization challenges.
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Shawn Eastridge provides examples of public health jurisdictions emphasizing how communication is key to a successful data modernization plan.
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A use case in IIS considerations for DMI, from Michigan
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Task Force employees celebrated The Task Force's 40th anniversary on March 14, 2024.
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Tonya Duhart Miller, Associate Director of Business Operations at PHII, celebrates International Women’s Month
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