Developing tailored messages
| Module 1 | Introduction |
Unit 1
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|---|---|---|
| Module 2 | Data flows at the speed of trust |
Unit 1
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| Module 3 | Developing tailored messages |
Unit 1
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This section guides data modernization teams in understanding the needs of various audiences and crafting targeted, effective messages.
Tool downloads
Communicating the value of data modernization activities: A checklist for crafting messages (working title)
In response to feedback from data modernization teams, PHII developed this resource to support the translation of complex topics into tailored messages, particularly for non-technical audiences. This document provides a list of recommendations, cautions and suggested actions to consider when crafting messages related to public health data modernization activities. It includes a jargon crosswalk and sample elevator pitches for various audiences using plain language.
Data Modernization Tactical Guide: Strengthening Data Modernization through Collaboration and Partnerships
This guide outlines various partners and how they engage in the data modernization space. It can help teams consider partner needs and tailor messages to specific audiences. This resource is part of ASTHO's Data Modernization Primer and Tactical Guides designed to assist state health officials in understanding the various aspects of public health data modernization.
Communicating the value of informatics and data modernization: How communications can serve as a tool to the public health workforce
In this 20-minute video presentation from the PHII 2023 Data Modernization workshop, Piper Hale, former PHII Associate Director of Communications, outlines how data modernization teams can adapt the Reframing Public Health Informatics: A Communications Toolkit to craft data modernization communications.
Public Health Modernization Communication Toolkit
This toolkit provides resources for local public health officials to build community support for public health and the public health modernization efforts that began in 2015 in Oregon. It includes adaptable messages and plain language suggestions for technology terms.
Louisiana Testimony on behalf of CSTE to House Appropriations Committee
This transcript of testimony by Louisiana's State Epidemiologist provides a real-world example of how plain language and storytelling can convey the value of data modernization.
