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Informatics communications FAQs: staying on frame in real time

This resource is a part of the PHI Communications Toolkit

November 4, 2016
Methods and tools

The majority of questions that public health professionals working on an issue hear from the public and policymakers can be predicted if they have a good grasp of people’s dominant assumptions about that issue.

Public health professionals can prepare by anticipating the main questions that are likely to arise, considering what challenges they might face in responding to those questions, and then choosing ways of speaking and writing that can build a more productive way of thinking about the issue.

These sample question-and-answer sequences help to model elective answers to frequently asked questions about public health informatics. The examples come from the kinds of questions commonly raised by public health practitioners, potential funders and policymakers. The reframed sample answers are not intended as “correct answers” to questions that might come up, but rather as illustrations of how to apply FrameWorks’ evidence-based recommendations to talk more effectively about public health informatics. While public health professionals are welcome to use the answers exactly as written, FrameWorks’ intention is for public health professionals—and anyone wanting to communicate more effectively about public health informatics to diverse audiences—to use the analysis of “false start” and “reframed” answers to build up the ability to apply these recommendations fluently in a variety of different situations.

Citation Information: 
The Public Health Informatics Institute. "Informatics communications FAQs: staying on frame in real time." (accessed 12/02/2019).